Egypt has always been ahead of the curve. This is not just in ancient times, as the cradle of civilisation and human thought, but also in modern and contemporary history, which is filled with examples of remarkable achievements. Even in times of weakness and decline, brilliant minds continue to excel in their own way, winning Nobel Prizes and earning the world’s respect with their talents.

Egypt’s uniqueness in politics is no less significant than in other fields. The country is constantly at the centre of global events, making headlines and provoking international reactions just as remarkable as the achievements of its sons—such as Ahmed Zewail, Magdi Yacoub and many others.

Now, Egypt has achieved a political and economic milestone that history will record: for the first time in its Islamic, Arab, and even Coptic history, the country is facing an economic boycott in support of the Palestinian people. This is an unprecedented event in every sense, as boycotts have traditionally been imposed on Israel and its products for the very same cause. Yet today, Egypt—with its deep-rooted history of defending Palestine—finds itself, through an uncalculated move, on the other side, perceived as aligned with oppressors and aggressors. That is a truly historic first.

European activists have announced plans for a continent-wide campaign to boycott Egyptian tourism and products in response to Egypt’s insistence on building a ‘steel wall’ along its border with Gaza. Several actions have been proposed to pressure the Egyptian government to abandon the project.

British activist Naomi Jeffrey has emphasised that the campaign’s strength lies in targeting Egypt’s tourism industry. ‘How can we justify holidaying in Egypt and supporting its economy at the expense of innocent lives?’ she said. Now, Egypt stands accused—at least in Western discourse—of failing to protect Palestinian lives. Is that not a precedent of its own?

The Egyptian foreign ministry, in its usual diplomatic tone, attempted to downplay concerns that the project was part of a so-called ‘Egyptian conspiracy’ against Hamas, with the people of Gaza paying the price. Reports indicate that arms smuggling through tunnels has often placed Egypt in an awkward position internationally.

But what kind of response has Egypt given that has left it in an even more embarrassing situation than the smuggling itself? The country now faces accusations of starving the besieged people of Gaza, while Western activists call for an economic boycott of Egypt. Where is the country’s famed diplomatic finesse when it comes to decisions on the ground—decisions that so often backfire?

Egypt had previously secured a stable position amid the global financial crisis, becoming a model of economic resilience. It gained a reputation as a safe investment destination, known for stability and growth potential. Now, however, the country must contend with the looming threat of commercial and tourism boycotts.

Of course, world governments will not officially support such a boycott—indeed, they may even work against it, as Egypt is a strategic partner that the West cannot afford to lose. But Western citizens are not bound by their governments’ policies; they have the right to make individual choices, including choosing to boycott.

Even if the same human rights organisations that once advocated for a boycott later retract their calls, negative public sentiment does not shift overnight. It is now imperative for Egypt to prepare for the economic fallout of this historic political misstep—one that will not fade away anytime soon.

This article is originally published by AlBorsa in Arabic and later AI-translated by South Push.